A company may find, for instance, that not outsourcing the shipment of their products actually incurs more costs—which will then be passed onto consumers. Cost leadership strategies can be an effective way for a business to cut costs and see a profit increase. Jennifer McKay marked it as to-read Jun 13, Investing the time to fully comprehend multicultural audiences goes a long way--these demographics appreciate brands that take the effort to "get" who they really are. Special Collections. We work hard to only publish high-quality and relevant content to our small business audience. Natural Content Practices Matthew Grocki.
Another middleman buys thousands of screws so that I can go down to the hardware store and get three. The Middleman Economy explores the mostly wonderful—but sometimes awful—world of middlemen.
Marina Krakovsky explains six different roles that middlemen fill, illustrating the concepts with real life people. The Middleman Economy provides valuable insights in general and will be especially useful in helping middlemen sharpen their businesses.
The book does suffer in places. The author had few real-world examples of Enforcers so she goes into a lengthy discourse on lab experiments in economics which show the value of an enforcer.
In the chapter on middlemen as risk-bearers, she uses venture capitalists as an example—and then goes on to tell us everything she knows about venture capital. The flaws are easily overcome by a sharp reader. When the book digresses, decide whether you find the digression interesting and if not, skim very quickly.
More importantly, the book is a springboard to deeper thought. Middlemen create value by shifting goods or services from low-valued to higher-valued opportunities. Additionally, companies can offer products and websites and quickly ship them to consumers following the purchase.
Response time on customized orders also has become more efficient over time as companies have eliminated steps in the distribution process. This increases customer satisfaction and revenue.
Thriving businesses require some basic operations and services to continue the upward trek to profitability. Access to products and liaison services are two. In a typical distribution channel, the middleman is the wholesaler or the retailer. Manufacturers would eliminate the middleman by selling products directly to retail stores or consumers. Wholesalers can do the same by skipping retailers and selling directly to consumers.
An indirect benefit of eliminating the middleman, which some companies promote actively, is better environmental preservation. By minimizing the number of trucks and travel time moving products from one step to the next, you reduce the pollutants in the air.
Additionally, local farmers have taken opportunities to market fresh produce to local buyers to improve freshness and minimize waste from delays in moving perishable foods. Neil Kokemuller has been an active business, finance and education writer and content media website developer since He has been a college marketing professor since Kokemuller has additional professional experience in marketing, retail and small business.
Video of the Day. Example of a Company's Forward Integration. Share on Facebook. Cost Savings The primary motive to eliminate your traditional buyer and sell further up the food chain is to save money. Better Value Eliminating the middleman usually creates a win-win for the seller and buyer from a money perspective.
Environmental Impact An indirect benefit of eliminating the middleman, which some companies promote actively, is better environmental preservation.